Unsure if it's just the way they prompted it / coded it, but the output is far too much a literal direct copy of the lyrics. The best music videos have a story arc on the theme of but often not litearlly the lyrics, and start with obscurity and reveal something (following all the literary/story mechanisms)
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
Wierd Al videos are a parody of an existing property. "White and Nerdy" is a parody of "Riding Dirty by Chamillionaire," but the lyrics are about nerd stereotypes (as an intentional contrast with black culture as presented in the original,) and a great deal of creative effort is put into making those lyrics humorous while also fitting to the original theme. Nothing about Wierd Al's videos are "totally literal," certainly not in the sense of these AI videos, which are "literal" in the sense of "literally showing what the lyrics are describing."
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
This wasn’t possible even a year ago, with the speed of things changing and how much money is spent on movies is there really a doubt that someone will be able to make $100 million movie for less than $1 million in token spend?
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
It is jarring to me that most of the dancing seems slightly out of sync with the music. It is like a music video uncanny valley - images look good, but the lack of sync to the sound shatters the illusion entirely.
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic.
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
> need auteurs to curate vignettes or effects and cut or mask them in etc
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
Seems like if you build some more scaffolding around it, it wouldn't be bad. I think AI video isn't quite there yet so you probably would want to lean into that. For example you could ask for an animated or cartoon music video so the real shots don't look weird. Also if you gave it some guidance on what a good music video is like it would probably help as well. But yeah idk may be that's not the goal here.
But why spend the same amount of money on AI instead of humans? My guess is that shooting a music video is probably fun for a lot of artists. And with AI the result is not predictable and might be inconsistent in the dumbest ways.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
Video can be good if you stick to a garden path of simple scenes with tons of examples in the training material and not a ton of motion between overlapping objects in a scene, and don't really care too much about specifics.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
https://www.youtube.com/watch?v=Yj6V_a1-EUA
This is what LLM models do.
https://youtu.be/N9qYF9DZPdw?is=tU_8p-hDZv9gjAJ6
Glad they acknowledge this.
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
This is a fundamental shift in how storytelling is funded and made, not in who does the driving.
Same as is happening with code.
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
https://youtu.be/uDAeAuYyl0E (parody of Claude announcements) https://youtu.be/cSsVNtGPOIg (recreating a fireship video)
Did you use a skill library to make this?
And then the clip was literally just an arm wearing a watch!
That's freaking hilarious!
It's like someone playing charades
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
https://youtu.be/HDdsKJl92H4
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
I wouldn't do anything production grade in Wan.
The OP would exclusively be using Seedance 4k if they were serious about this.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.