The redeveloped Battersea Power Station is one of the most soulless, dead-eyed, wealth-obsessed places in all of London. This is a terrible place to put something like a music venue, unless your target market is the adult children of emigres with unexplained wealth, and I think it speaks to Apple’s sanitised, emotionally-distant, luxury-focussed worldview that they would consider it.
Incredible building. Awful development. They could have donated ten million quid to the Music Venue Trust instead.
The free U2 album looks like the work of a tastemaker by comparison.
I mean, you can say that Fred again and co. are "sanitised", "corpo music" and etc. But quite a lot of people will happily buy the tickets, and go to the concerts. The only reason I'm bringing him up, is cause Apple featured his live concert.
Obviously Apple is in the game of making money in the end. Your local DJ that plays sets at 2am on a weekday probably won't be performing at their venue. But I wouldn't call every random friend group "adult children emigres with unexplained wealth" as a single target audience. A lot of people will spend a couple of hundred $ for a fun night out, and they don't have to be extremely rich.
I beg to differ. I stayed in Battersea for a week while exploring London. I found the place very welcoming, safe and inspiring. It’s convenient to get to and from with its dedicated underground line.
I can see how it fits the Apple
brand experience very well (they don’t do gritty stuff). In fact I believe there’s already an Apple Store there.
That reminds me a bit of The Harmsworth Room [1] in the Churchill War Rooms, where you can dine while you stare at the "original 1940s electric generator wall complete with dials and switches". Very cool space!
Yay, vertical integration! This shit needs to be stopped. Similarly to movie theaters and movie studios, venues, ticket providers and distributors/streamers/studios should not be allowed to be owned or controlled by the same entities.
The redeveloped Battersea Power Station is one of the most soulless, dead-eyed, wealth-obsessed places in all of London. This is a terrible place to put something like a music venue, unless your target market is the adult children of emigres with unexplained wealth, and I think it speaks to Apple’s sanitised, emotionally-distant, luxury-focussed worldview that they would consider it.
Incredible building. Awful development. They could have donated ten million quid to the Music Venue Trust instead.
The free U2 album looks like the work of a tastemaker by comparison.
Obviously Apple is in the game of making money in the end. Your local DJ that plays sets at 2am on a weekday probably won't be performing at their venue. But I wouldn't call every random friend group "adult children emigres with unexplained wealth" as a single target audience. A lot of people will spend a couple of hundred $ for a fun night out, and they don't have to be extremely rich.
https://batterseapowerstation.co.uk/retailers/control-room-a...
[1] https://www.churchillwarroomsvenuehire.co.uk/spaces/harmswor...